AR Effect Launch! by Vidya Rajan, Danny Silva Soberano, Sashi Pereira, Evelyn Araluen, Margot Tanjutco

Did you join us for a launch event on The City of Darebin’s insta account of a new AR Quiz Effect – Which City of Darebin Landmark Are You

Hosted by Vidya Rajan, the launch saw four guest artists try on the new filter, and share readings and performances inspired by the themes of selfhood, place, technology, and being online. 

Audience members were free to tune in any time. They could simply watch, but were also invited to participate via comments and questions on the Instagram live-stream!

This event has now ended. 

You can access the AR Effect and try it for yourself by clicking this link on your mobile:

https://www.instagram.com/ar/870751020152134/

You can check out an excerpt of the launch and the artist’s readings and performances (and their own filter results) below:

If you’ve been on Instagram stories – you’ve probably used a filter effect. These are AR (alternative reality) effects that overlay your face, and often take the form of quizzes that generate a random answer about you: What musical theatre show are you? What language are you? What’s your 2020 mood? Which pokemon are you?

These aren’t new to online culture – hello, buzzfeed quizzes – but with insta stories and the rise of easily accessible AR, they have become more pervasive, intimate, and visceral: an actual layer on your face.  In 2020, as we stared at ourselves on screens more than ever before, these effect quizzes became constant, bite-sized parts of our life: small anchors for ourselves, to sort of tell us who we are.

There’s a humour and poignancy to these effects too that explains their popularity – they’re not deep pronouncements on character, there is no way they could be – but they allow us to expand or narrow ourselves through random generation. And to show others this too; as if to ask in a way that’s both fun and somehow fraught  – is this result right? is there something in me that you see here?

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This AR Filter Effect was designed and developed by James Collopy